Privacy Policy

PRIVACY POLICY

Last updated: May 9, 2026

OVERVIEW

This Privacy Policy describes how Ink of the Brush (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from inkofthebrush.shop (the "Site") or otherwise communicate with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational reasons. When we do, we will revise the “Last updated” date and post the updated policy on the Site. Continued use of the Services after changes constitutes your acceptance of the updated policy.

How We Collect and Use Your Personal Information

We collect personal information from various sources depending on how you interact with us. We use this information to:

Provide and operate the Services
Process transactions and fulfill orders
Communicate with you
Improve and personalize your experience
Comply with legal obligations
Protect against fraud and misuse

What Personal Information We Collect

Information You Provide Directly

You may provide us with:

Contact Information: name, address, email, phone number
Order Information: billing/shipping address, payment confirmation details
Account Information: username, password, security questions
Shopping Activity: cart items, wishlists, browsing behavior
Customer Support Communications: messages and inquiries

Providing certain information may be necessary to access specific features.

Information Collected Automatically (Cookies & Usage Data)

We automatically collect information about your interaction with the Services, including:

IP address
Device and browser type
Pages viewed and interactions
Referring URLs
Network and connection data

We collect this data using cookies, pixels, and similar technologies.

Information from Third Parties

We may receive information from third parties such as:

E-commerce platforms (e.g., Shopify)
Payment processors (payment details necessary to complete transactions)
Analytics and advertising providers
Marketing partners

We treat third-party data in accordance with this Privacy Policy but are not responsible for their accuracy or practices.

How We Use Your Personal Information

1. Providing Products and Services

We use your information to:

Process payments and fulfill orders
Manage accounts
Provide shipping, returns, and exchanges
Send transactional notifications

2. Marketing and Advertising

We may use your information to:

Send promotional communications (email, SMS, mail)
Personalize advertising
Measure campaign effectiveness

You may opt out of marketing communications at any time.

3. Security and Fraud Prevention

We use personal information to detect and prevent fraud, abuse, and illegal activity. You are responsible for maintaining the confidentiality of your account credentials.

4. Customer Support and Communication

We use your information to respond to inquiries and provide support.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Operate and improve the Site
Remember preferences
Analyze usage
Deliver targeted advertising

You can control cookies through your browser settings. Note that disabling cookies may impact functionality.

For Shopify-specific cookies, visit:
https://www.shopify.com/legal/cookies

How We Disclose Personal Information

We may disclose your information to:

Service providers and vendors (e.g., hosting, payment processing, analytics)
Marketing and advertising partners
Affiliates or business partners
Legal authorities, when required by law
Parties involved in business transactions (e.g., mergers, acquisitions)

Categories of Personal Information Disclosed (Past 12 Months)

Identifiers (name, contact details)
Commercial information (purchase history)
Internet activity (usage data)

Recipients include:

Service providers
Marketing partners
Affiliates

We do not use sensitive personal information to infer characteristics about you.

User-Generated Content

Any content you submit publicly (e.g., reviews) may be visible to others. We cannot control how others use that information.

Third-Party Websites

Our Site may link to third-party platforms. We are not responsible for their privacy practices. Review their policies before providing personal information.

Children’s Privacy

The Services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us to request deletion.

Security and Data Retention

We implement reasonable safeguards to protect your information. However, no system is completely secure.

We retain personal information only as long as necessary to:

Provide services
Comply with legal obligations
Resolve disputes
Enforce agreements

Your U.S. Privacy Rights

Depending on your state of residence (e.g., California, Virginia, Colorado, etc.), you may have rights such as:

Right to Know/Access – Request details about personal information collected
Right to Delete – Request deletion of your personal information
Right to Correct – Request correction of inaccurate data
Right to Data Portability – Obtain a copy of your data
Right to Opt-Out of Sale/Sharing – Opt out of targeted advertising or data sharing
Right to Limit Use of Sensitive Information (where applicable)
Right to Non-Discrimination – No penalty for exercising rights

To exercise your rights, contact us using the information below.

We may verify your identity before fulfilling requests and allow authorized agents to act on your behalf where permitted by law.

Do Not Sell or Share My Personal Information

Some U.S. laws define “sale” or “sharing” broadly to include targeted advertising. You may opt out by:

Clicking a “Do Not Sell or Share My Personal Information” link (if available)
Contacting us directly

Complaints

If you have concerns about our data practices, contact us. If unresolved, you may have the right to file a complaint with your state’s Attorney General or applicable regulatory authority.

International Users

If you access the Services outside the United States, your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your jurisdiction.